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A buyer persona is the semi-fictional representation of the ideal customer of your company or product. It is semi-fictional because the data included in the buyer persona is taken from real data of your existing customers. Thanks to the buyer persona, you can define what kind of customers you want to attract, what you can offer to the existing ones, or in which areas the customer has a need. Thus, this infographic set consists of 31 types of buyer persona, very complete, in which you can include age, profession, studies, salary, interests, hobbies... They will be a very useful resource in your business or marketing presentations!
A buyer persona is the semi-fictional representation of the ideal customer of your company or product. It is semi-fictional because the data included in the buyer persona is taken from real data of your existing customers. Thanks to the buyer persona, you can define what kind of customers you want to attract, what you can offer to the existing ones, or in which areas the customer has a need. Thus, this infographic set consists of 31 types of buyer persona, very complete, in which you can include age, profession, studies, salary, interests, hobbies... They will be a very useful resource in your business or marketing presentations!
