Branding under the public relations communication model

This is a company branding related to the PPT, PPT to gray as the background color, with a microphone microphone as a PPT background image. Very business style.
Branding under the public relations communication model:
What is public relations communication?
Public relations communication refers to the interaction between social organizations and the public after two-way or multi-directional communication between the two sides understand each other, mutual influence and cooperation.
1, construction of public relations communication
    Brand early to establish, to create a new situation for public relations communication model
【purpose】
   Enhance the brand reputation, the formation of a good first impression,
   Or make the public have a new interest in the product, the formation of a new feeling.
【means】
  Publicity, communication
  Such as: opening advertising, opening celebration, new product promotion, new product test marketing,
  New service introduction, free trial, free tasting, discount discount and so on.
【Case】
  Japan SONY Walkman
2, maintain the type of public relations communication
 Brand stability and development period, in order to consolidate a good brand image of public relations communication model
【purpose】
  Through continuous, continuous public relations communication activities,
  Consolidate and maintain a good brand image in the public mind
【means】
  Through a variety of media and the way to continue to pass the brand information to the public.
【main method】
Hard maintenance: the purpose of maintaining a clear, both the subject and object can understand the intention to maintain the activities.
Such as: preferential services, emotional contact (shopping points card, gifts during the festival, etc.)
Soft support: the purpose of the campaign is clear, but the performance is relatively detached public relations activities.
Such as: regular advertising, low profile public relations activities (Beijing Great Wall Hotel).
3, preventive public relations communication
Public relations main body to prevent their own public relations disorders and take a public relations communication model
【purpose】
When there is a friction between the organization and the audience, the timely adjustment of the organization's policies and behavior, the elimination of friction signs, and the relationship with the public control in the desired track.
【Features】
To understand the status of public relations of their own organizations, keen to find the signs and symptoms of their disorders, to take countermeasures against the imbalance. The key point is not just "anti", but "cited" that guide the organization out of the adverse situation. Or the use of unfavorable opportunities to create a favorable situation.
【means】
Enterprises should have a sense of crisis, should establish early warning system.
Such as: Haier hit the refrigerator incident, melamine to our thinking
4, corrective public relations communication
【method】
First: emergency high-level meeting, to develop countermeasures.
Second: a press conference, the establishment of the investigation team, designated press spokesman,
          Sincerely apologize, put forward the corresponding countermeasures.
Third: different public relations to different public relations.
          To the victim: apology, listening, compensation (person responsible)
          To the media: designated press spokesman, with the timely, active communication
          To the government: to assist
          On the internal public: get support, unified caliber.
Such as: Huang on the Huang
5, open up public relations communication
Organizations take the initiative to establish and maintain a good brand image of the activities of the model
【means】
Promote new marketing ideas, optimize the existing product quality, price war and service war,
Commitment to more services to accelerate innovation and elimination, alliance and cooperation.
Such as: KFC